Executive Coaching

Illuminate
your leadership
potential.

For founders and C-suite leaders navigating the AI era. Two decades of operator experience — inside the room with you.

Book a Discovery Call Explore Services
ENERGY LEADERSHIP COACHING
20+
Years in AdTech & Tech
5+
Years Coaching at The Forem
iPEC
Certified Coach & ELI Practitioner
AI
Human-Centered Leadership Cert.
Operator experience at
Google / DoubleClick Twitter / MoPub Criteo Oracle Advertising The Forem
The Difference

Coaching grounded in
operator credibility.

I spent over two decades inside DoubleClick, Google, Twitter, Criteo, and Oracle Advertising — building teams, driving revenue, and navigating the complexity that shapes real leaders. I didn't step back from that world to coach. I stepped into it more intentionally. My clients get a thinking partner who has been in their rooms, faced their pressures, and knows the difference between a real obstacle and a story they're telling themselves.

Kate Herbert
About Kate

Twenty years inside
the machine. Now I help
leaders run it.

I became a founding coach at The Forem, earned my iPEC certification and ELI Practitioner credential, and added a Human-Centered AI Leadership certification because the leaders I work with are navigating a world where that fluency matters.

My clients are technically excellent and strategically sharp. What they need isn't more frameworks. They need a thinking partner who won't let them off the hook.

iPEC Certified Professional Coach
Energy Leadership Index (ELI) Practitioner
Human-Centered AI Leadership Certified
B.S. Psychology, UC Davis
Read Full Bio →
Services

Coaching built for
leaders who build things.

Whether you're navigating a leadership inflection point, scaling a company, or stepping into an entirely new chapter, there's an engagement designed for your pace.

01 1:1 Coaching

Executive Leadership Coaching

Deep, sustained engagement for founders and C-suite leaders. Executive presence, decision-making under pressure, managing up and across, and building teams that perform without you in the room.

Start the conversation →
02 Signature Offer

Frontier

A premium monthly retainer for AI leaders and tech executives. On-demand coaching, strategic thinking partnership, and executive sounding board access — in a world moving faster than any org chart can track.

Apply for Frontier →
03 Group & Advisory

Team Coaching & Founder Advisory

Coaching for leadership teams at pivotal moments, plus focused advisory engagements for early-stage founders. Draws on hands-on experience with partnerships, go-to-market, and organizational design.

Explore options →
The Method

Energy is the
real variable
in leadership.

Most coaching works on behavior. iPEC's Core Energy methodology works at the level beneath it — the beliefs, assumptions, interpretations, and limiting beliefs that shape every decision you make.

The Energy Leadership Index (ELI) assessment reveals how you show up at your best, and how you show up under stress. From there we do the real work.

Learn More
“Kate doesn’t just help you find the next thing; she helps you understand what makes you happy, identifies your unique North Star, and gives you the tactical tools to achieve success once you get there.”
Daria da Silveira — Managing Director, Publisher Partnerships · Firsthand
Client Stories

The work speaks.

What Kate helped me unlock was far more valuable than career clarity: the ability to recognize and articulate the true worth of my skills. Her approach seamlessly blends strategic thinking with tactical guidance.
Jill Casey
AI Monetization & Sales Leader · Microsoft
Kate helped me build confidence, clarify my goals, and navigate a career transition with much less overwhelm. She brings deep empathy and real corporate experience to her coaching.
Rosana Snyder
Talent Management · E.W. Scripps
She helped me recognize strengths I had overlooked and encouraged me to truly trust my own skills. With her guidance I found myself approaching every situation with more confidence and clarity.
Sophie LaVallee
Audio Investment Associate Director · Horizon Media
Kate was instrumental in helping me pause and unpack my drivers so I didn’t just run away from a situation, but started running towards a career that would leave me fulfilled.
Daria da Silveira
Managing Director, Publisher Partnerships · Firsthand
Trusted by clients at
Get Started

Ready to do the real work?

A 30-minute discovery call. No pitch, no pressure.
Just an honest conversation about where you are and where you’re trying to go.

Book Your Discovery Call

Or reach me at kate@kateherbert.com